Quality Management Systems Iso Standards - 1396 Words

Assignment 2 Quality management systems ISO standards is designed to help organizations ensure that they meet the needs of customers and other stakeholders while meeting statutory and regulatory requirements related to a product. ISO 9000 series are based on eight quality management principles. The eight quality management principles are defined in ISO 9000:2005, Quality management systems – Fundamentals and vocabulary, and in ISO 9004:2009, Managing for the sustained success of an organization – A quality management approach. Principle 1 – Customer focus Organizations depend on their customers and therefore should understand current and future customer needs, should meet customer requirements and strive to exceed customer expectations.†¦show more content†¦Principle 6 – Continual improvement Continual improvement of the organization’s overall performance should be a permanent objective of the organization. Principle 7 – Factual approach to decision making Effective decisions are based on the analysis of data and information. Principle 8 – Mutually beneficial supplier relationships An organization and its suppliers are interdependent and a mutually beneficial relationship enhances the ability of both to create value. The Ford Motor Co, founded in 1903, designs, develops, manufactures, and services cars and trucks across six continents under the Ford and Lincoln brand names. Ford Motor Co., an example which every manufacturer had been following for their quality improvement practices before the introduction of ISO quality systems, they were the one to introduce revolutionary new products and used TQM to drive down the cost. Due to the number of customer complaints, it then was ranked last among the other automakers. Due to this they redefined the way it approached its business, instead of being a manufacturing company it is they wanted to be known for a consumer product company. This is when they used Six Sigma to achieve their vision. They utilized many tools of TQM, QS 9000 and other quality initiatives. They implemented Six Sigma throughout the whole company. It allowed them to look at the interactions between all the components and find the root cause. The goals of the Six Sigma project were: 1.

Connotative Dreams in Sabatos The Tunnel Essay - 1226 Words

Connotative Dreams in Sabatos The Tunnel In Ernesto Sabato’s The Tunnel, dreams reveal Juan Pablo Castel’s obscure and conflicting personality. Castel has lived a life of isolation, despair, and one that has been both solitary and lonesome. His existence becomes meaningful when a young lady named Maria takes notice of an abstract window within one of his paintings. Maria becomes his obsession; he seeks solace and refuge through her. Castel’s dreams unveil his true motivations for obsessing over Maria; they help to display his need for meaning, love, affection and attention. His dreams symbolize his ambiguous and construed emotions as well as foreshadow upcoming events in his life. By making the dreams complex and enigmatic,†¦show more content†¦Castel shares the exact same anxieties in his waking life; although he is a highly respected painter, he despises critics because he is paranoid about their opinion of him. He is also recklessly fretful that Maria will leave him or that she doesn’ t care about him. As he encounters more and more of his surroundings, Castel finds that his â€Å"first adolescent loves were being reborn in the house, with the same trembling and sensations of sweet madness and fear and joy† (88). His â€Å"adolescent loves† are symbolic of the love that he is unearthing through Maria. Since Castel has not experienced a true and substantial relationship, he clings to it as if he were a child holding dearly onto its mother. These â€Å"adolescent loves† also suggest that he cannot develop an adult relationship with Maria and that they he has childish and unrealistic intentions. Castel’s â€Å"sweet madness† foreshadows his eventual turn towards insanity after he realizes he cannot have the person who gave his life purpose and gave him a sense of fulfillment. When Castel awakes, he concludes that the house in the dream was Maria. The house denotes obscurity by being â€Å"dark† and by him often being lost wi thin it. Maria is a cryptic woman who sometimes gives Castel definition but often leads him astray. Because of her puzzling

Embracing Sustainability Information Technology free essay sample

Embracing Sustainability Information Technology and the Strategic leveraging of operations in third party logistics (â€Å"Operations-as-Marketing†) Review of the Article The aim of this article was to establish a strong foundation for the use of information technology and strategic leveraging of operations in business, with a focus on third party logistics. A great deal of background research on key concepts was provided showing that there is a strong correlation between the success of corporate sustainability and information technology. The article starts off by introducing the latest concept for competitiveness which is sustainability. Business exists because of the demand by consumers for their products or services which is why competitive resources are needed. Previously the consumer has been over looked with a focus being on cost reductions in the value chain. However it has now been realised that increased firm performance can be linked to the consumer and sustainability processes. The paper puts forward the concept of â€Å"Operations-as-Marketing† and constructs to mediate strategic IT investments. We will write a custom essay sample on Embracing Sustainability Information Technology or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Firms will gain a greater competitive advantage by internalising an in depth knowledge of its consumers. The paper takes a perspective from Third Party Logistics (3PL) as it is already a very consumer focused industry and strategic outsourcing is a result of increased use of IT systems. In this era 3PL offer clients with competitive advantage beyond the normal transportation and warehouse services to; freight forwarding, information-based (supply chain management) support such as network management and enterprise resource planning interface, and financial based services such as freight billing and auditing. The paper than goes onto discuss the theoretical background behind; corporate sustainability and lean production, The â€Å"Operations-as-Marketing† concept, and the role of IT resources. The first of the three sections about corporate sustainability and lean production discuss the change from previous business models that failed to recognise the importance of the earth’s feebleness and the finiteness of resources. This can be attributed to increased awareness and great concern for global warming, political conflict, pollution, and the looming scarcities of vital resources. This has lead businesses to developing a strong positive relationship between sustainability and financial performance that previously was nonexistent. They now co-exists in modern businesses and for some even yield new sources of prosperity. It then talks about ‘Lean Production’ as the key principle for sustainability throughout the supply chain. The two key factors outlined in the research suggest that ‘Lean production’ is successful if; One- the end consumer determines value of product as manifest in the market-determined price paid and two- every activity along the supply chain ensure that goods and services delivered are closets possible match to consumer signalled needs. This is where an information intense environment comes into play to ensure tightly coordinated logistics support. This leads on to the next main point which is that markets are now defined by customer activity rather than products and services. Businesses no longer aim to achieve standardized products amp; services of high quality, as the consumers now wants uniqueness and functionality. Business there for are now pushed to provide the consumer with solutions instead of products and services. This has created a customer-centric model in business strategy with a greater outward orientation toward the consumer. The paper suggest that for this reason businesses need to eliminate internal distinctions among the functional processes comprising the firm’s value chain, bringing to bear the strength of all its primary activities in particular, operations and marketing. Porter suggests that competitive advantage can be attained by combining the strengths of operations and marketing. It’s all comes down to customer focus strategy and ensuring highest levels of customer satisfaction. There has been a major shift away from internal cost efficiencies to total consumer satisfaction. Through the use of â€Å"market-sensing and customer linking† capabilities firms are able to competitively focus all functional processes toward anticipating and quickly responding to market changes and what the consumer wants. It is believed that this will have a mutual benefit for both consumers and business. Customers get enjoyment from maximum value of the product or service, whilst ensuring their patronage, providing long term (finical) performance and viability of the business. The third and final section has conducted extensive research into the role of IT resources concluded that there are two categories of relevant IT resources. The first is hardware and software components of a generic information system. Secondly, managerial capabilities believed to play an important moderating role in leveraging open IT resources. The author then goes on to identify that â€Å"IT resources† refers to IT assets and capabilities that are useful in detecting and responding to market opportunities and threats. This means that they can be categorised into tangible and intangible assets that assist the firm in effectively deploying business processes for producing and distributing its products. Research presented in the article shows that shared knowledge has been linked to increase levels of IT use, improved alignment and increased operational and service performance of the IS group, increased IT assimilation in value-chain activities and business strategies, and improved process performance. The author links this to being an essential asset in determining the performance and success of IT investments and a useful proxy for assessing the tacit IT managerial capabilities of the firm. The author then puts forward a number of hypothesis in relation to; IT hardware and software association with OP among 3PL firms, the degree of shared knowledge as a proxy for IT managerial capabilities and the association with market oriented and 3PL, relationships between marketing oriented, firm performance and operation performance. The methodology used was based on 3PL firms for a couple of reasons. One being that by nature they are very IT-intensive and secondly clients view 3PL firms as providing a means of extending their logistics functions beyond the boundaries of the firm, providing an ability to create value for them as a strategic asset. The 3PL firms view long-term relationships as a key corporate asset and a fundamental aspect to economic well being. Meaning that the retention of valued customer is not only cost efficient, but it provides a boost to overall profits. The final point made about criticality of IT is that it provides personnel with information need to build relationships with their client while also supporting the operations of the firms. Critique on the Article This journal article has very little research and findings to support the hypothesis and conclusion. Although the sample size researched was small the theories presented in the article are significant relevance to the current business trends. The idea that economic growth can be created through businesses using IT systems to create corporate sustainability throughout the value chain, would be great for future research projects expanding into different sectors. Although the article has limited research and is in relation to third party logistics it contains a lot of valuable information that could be used for future projects or as a resource for theories. Future research should endeavour to engross a much larger more uniformed sample size across a broader range of industries to find out if information systems can be used in operations a competitive advantage. The overall flow of the article was good with strong relationships formed between the key concepts. The article covers some of the most pressing current issues and theories in business today. The article covers corporate sustainability, lean production, ‘operations-as-marketing’, role of IT resources and logistics. In each of these elements the author always related back to information technology and the importance of it for success throughout the whole supply chain. The paragraphs are ordered so that one idea is presented and then it is built on with a new paragraph. It gives the reader almost like a flow chart affect. The biggest shortcoming of this article is the size of the sample population used to draw conclusions about the effectiveness and competitive advantage of IT systems. Based on this fact it is hard to draw a general conclusion and prove the hypothesis put forward. Although the outcome of the results were in line with the proposed hypothesis and background research the fact still remains the results are inconclusive due to the sample size. Further research should be conducted into the competitive advantage gained by implementing IT systems within firms. The flow of the whole article although smooth, requires extensive background knowledge of business concepts. The article is very wordy with a lot of business jargon that would make it very difficult for people outside of the business environment to understand the concepts put forward. There were a couple of spelling mistakes and some of the sentence structures were hard to read and didn’t flow. The author has definitely put forward a very interesting and highly relevant topic as many leading businesses now see economic sustainability as a pressing responsibility. The idea that it can also create competitive advantage and increased economic growth calls for further investigations into the validity of this. Relevance to Operations Management In a modern era where access to technology and internet is everywhere books have become out-dated. With daily updates and access to the latest journal articles it more viable to makes use of these alternate resources alongside text books to gain a broader perspective with which to draw conclusions. Operations management is about dealing with inbound amp; outbound logistics or as defined by Collier amp; Evans (2013) â€Å"Science and art of ensuring that goods and services are created and delivered successfully to customers. † This entails a extensive range of topics including; value chains, operations strategy, technology, goods and service design, supply chains, forecasting demand, managing inventories and resources, quality management and control, lean operating systems and many more. However these are the main topics covered in operations management that can relate to the journal article reviewed. The question was put forward as to what relevance this article has in Operations management (OM)? One of the key topics discussed in OM is sustainability and a question put forward about this is ‘what are the reasons for the growth of sustainable supply chains? ’ The article that was reviewed discuss the shift from traditional strategies including; cost efficacies, just-in-time delivery and faster transportation times to using supply chain sustainability as measure of profitable logistics management. This has been driven by the increasing environmental cost and the growing awareness and concern from consumers. One of the most important influences on the growth and development of OM is technology. Collier amp; Evans (2013) believe that â€Å"as technology continues to evolve, OM needs to find ways to leverage and exploit it. † This journal article makes information technologies the basis for its study. The author sets out to show that IT investment strategies can result in corporate sustainability. As a student in OM this journal article gives great insight into the most effective ways that IT systems can be exploited. The other major topic discussed in the article is the growing change towards a customer centric strategy. Consumers now want uniqueness and functionality and they want it now. Their expectations continue to rise and they want the latest newest high quality goods at their finger tips almost immediately after purchase. Consumers also now expect top service and support from their provider. This again has been driven by technology and globalisation, the ‘borderless market place’. This relates to OM as they face the challenges of meeting the very demanding consumer needs with 100% customer satisfaction. Conclusion This journal article ties in very nicely with the topics covered in operations management. It has been made clear that there is a very strong relationship between the business, technology, sustainability and the consumer. Any changes made to one of these elements will either have a major positive or negative impact on the other three variables.  The one thing to take away from this review is that sustainability, technology and consumers are the way of the future for any successful business.

Tata Engineering & Locomotive Company Essays - Jamshedpur

Tata Engineering & Locomotive Company THE COMPANY The Tata Engineering & Locomotive Company (commonly known as Telco), is India's largest private sector company in terms of revenues and market capitalisation. It is also one of the 6 largest manufacturers of commercial vehicles in the world. Telco is a part of Tata Enterprises, which is the largest industrial group in India, employing assets of Rs.267 million (US$7.6 billion) in a wide range of businesses including Automobiles, Steel, Information Technology, Telecommunications, Energy, Chemicals, Hotels and Tea Telco was incorporated in 1945, to manufacture steam locomotives. Today it has a domestic market share of 68% in the MCV/HCV segment, 64% in the LCV segment and 32% in the multi-utility segment. Telco has been exporting its products since 1969 and currently exports about a tenth of its output. Export markets include the Middle East, Africa and Southeast Asia, as well as developed countries in Europe like France, UK and Spain. It is intended that exports should account for 20% of the automobiles sold by the Company. The analysis of the macroeconomic environment can be done by PEST model: P-Political A rigid and closed system has always been the main hurdle for growth of industry in India, which is virtually plagued by legislation and legal procedures. The complex bureaucratic style of working in this otherwise democratic country has always been a handicap for automobile industry. The stringent laws especially regarding foreign investments had deprived India from global technology and services. The early nineties liberalisation saw some major policy changes of the government- Depreciation of the rupee and promoting foreign trade. Exim scrips to be replaced by partial and later full convertibility of the rupee on trade account. Liberalisation of trade policies. Opening up of a number of areas to the private sector. Deregulating the banks' and financial institutions' lending rates. Reduction of statutory liquidity ratios. Freeing of the capital market from government control. Abolition of the office of the Controller of Capital Issues. Implementation of the National Renewal Fund. Slashing of fiscal duties on a number of items meant for industrial production. The international exposure led to a general increase in the awareness level of the masses. The demand for quality and environmentally friendly automobiles led to strict legislation. Certain states of the union passed legislation against polluting vehicles and banned the trade of inferior quality vehicles. The new legal and political order is directly effecting TELCO. The positive effects are: Direct foreign investment has led to new and valuable business partners. Cost of importing technology is less. New era of exports has dawned. Growth in the market and international exposure. The negative affects are: The foreign carmakers are entering the huge Indian market thus making it very competitive for TELCO. The expertise of TELCO in diesel engines is facing threats from the new- found environmental awareness and new legislation. The cost effective TELCO is facing a new threat in form of new found quality measures. Spearheading the ?swadeshi' aspect of the Indian automobile industry TELCO is trying to restrict the slaughter of the Indian industry in the hands of the foreign giants. It is through societies and pressure groups like Society of Indian Automobile Manufacturers that TELCO is raising a voice against anti ?swadeshi' legislation. E-Economic Despite some bouts of recession in the recent past, the macro fundamentals of the Indian economy are sound. Gross Domestic Product growth has averaged more than 7% for the last three years. The rate of inflation has remained low. The nation's foreign exchange reserves are brimming with nearly US$ 30 billion. Even in the face of such crises like the currency depreciation in Southeast Asian countries and the stock market crashes in various countries, the Indian economy has stood firm. Industry observers believe that largely cyclical factors and industrial have driven the general slowdown growth will pick up again. In the first six months of the 1997-98, the corporate sector registered a 11% growth in net profit. Advance corporate tax payments jumped by16%, indicating a better profit performance by companies. In the dynamics of transition of the Indian economy, the automobile industry is emerging as a leading industry. The large volumes of investment including foreign direct investment in the automobile manufacturing ventures and technical collaboration are propelling a quantum jump in

Nicomachean Ethics essays

Nicomachean Ethics essays What is Aristotles Ethical Philosophy? Aristotle seemed to enjoy placing things into categories. He did this with nearly everything he could come up with. He describes humans as occupies space, reproduces, self-moving, and reasons. These qualities being what separates us from other things like animals, plants and inorganic material. On a much deeper level, Aristotle goes on to say that human beings consist of two things, a body, and a soul and they both depend on one another to survive. Aristotles view of the soul varied radically from what Platos definition was. Plato maintained that the soul and body were both separate entities that once the body died, the soul would return to the world of Forms. Aristotle, on the other hand, maintains that the soul is your bodys life force and that when your body dies, logically so does your soul. Another interesting concept that Aristotle proclaims is that all living things have souls. Every plant, every animal, and human being have souls. This is an extremely interesting concept. Th ere are many who have asked the question as to whether or not animals have emotions. It is possible, though Aristotle never clearly touches on the subject in our text, that one could derive an answer to this question based on Aristotles teachings. One could argue that the soul is the powerhouse of emotions, and thus, if all living things have them, then all living things have emotions. One would have to ask the question to themselves whether they believe in the existence of a soul before reviewing all of Aristotles views on the human being as one unit. Aristotle again breaks things down further for us; he enjoys doing this. He explains that there are three main purposes in human life: Firstly, is that the purpose of human life lies in the world we live. This group would exclude many people because most of the people in the world follow organized religion, and mo...

Understanding Irregular -ER French Verbs

Understanding Irregular -ER French Verbs There are a lot of French verbs that end in -ER and there are a lot of irregular French verbs, but there is only one irregular -ER verb. However, there are three groups of -ER verbs that have some irregularities. One True Irregular -ER Verb Aller (to go) is the only truly irregular -er verb in French - its conjugations are unique and, according to some, very odd. Spelling Change Verbs Spelling change verbs  are verbs that end in -cer or -ger. Their stem formation and verb endings are the same as for regular -er verbs, but there is a slight spelling change for pronunciation purposes in certain conjugations. Stem-Changing Verbs Stem-changing verbs  are -er verbs that take the regular endings but have two different radicals. There are five categories of French stem-changing verbs: -yer, -eler, -eter, -e_er, and -à ©_er. -IER Verbs There is nothing actually irregular about the conjugation of -ier verbs - they are conjugated like regular -er verbs, but some of their forms look strange.

Senges Five Disciplines and Their Applications Research Paper

Senges Five Disciplines and Their Applications - Research Paper Example The Senger’s five disciplines are identified elements of a learning organization. It consists of â€Å"personal mastery, mental models, shared vision, team learning, and systems thinking† (Bente, 2001, p. 2). The elements form a set that was developed to facilitate learning in an organization by developing knowledge of people’s environments and strategies for future adaptabilities. Personal mastery, as a discipline, refers to an individual’s knowledge potential. It includes a person’s ability to focus, personal potentials, and attributes towards environmental awareness. It, therefore, defines micro components of an organization that cannot separately initiate or sustain organizational change but is essential towards such changes as learning. The personal mastery, for example, helps an individual to identify the need for learning and promotes a learning spirit in an organization. The shared vision is another of the Senge’s disciplines that def ine a common perspective of members of a group or a team in an organization. Such a perspective is derived from individuals perspectives that are converged to a common plan for a future development (Bente, 2001). Team learning, however, defines a process of ensuring symmetry of potentials within a team towards desired achievements. It, therefore, involves an integration of personal mastery and the developed common vision in order to crown learning in an entire organization and identifies communication for sharing knowledge and potentials that are developed at personal levels. Mental models are another set of elements that are fundamental to a learning organization. The models consist of theories and postulates that influence learning at individual levels. Consequently, they develop frameworks upon which learning can take place. The last component of the Senge’s five disciplines is the systems thinking that observes an organization as a system of distinct parts that operate in terdependently for overall results. System thinking, therefore, relates the other four elements for an all-inclusive learning in an organization through development and implementation of changes towards future adaptability. The five disciplines, therefore, work together to identify learning opportunities at individual levels, development of a common vision among members of an organization and incorporation of such developments towards an organizational approach to learning (Bente, 2001). Senge’s five disciplines and characteristics of a learning organization A learning organization, according to Robert, is a framework that is based on â€Å"systems theory† (Robert, 2012, p. 2). This identifies the systems thinking the discipline of the Senge’s model as its fundamental concept. The property of system’s thinking that links other disciplines of the Senge’s model, therefore, identifies the significance of his approach as the basis of a learning organiz ation. Robert’s idea of qualities of a learning organization also illustrates the relevance of the five disciplines an organization. The first characteristic of a learning organization is availability means for knowledge development. This may happen at individual level such as an innovative environment or at an organizational level. While at an individual level, learning opportunities correspond to the personal mastery discipline.

Business Report - Country Analysis Essay Example | Topics and Well Written Essays - 1250 words

Business Report - Country Analysis - Essay Example However, the oversaturation in the market provides some obstacles and the option of joint venture and partnership appears to be the most profitable in expansion in the wine industry. France has been a major power in the European Union. Over the last 500 years, the country has flourished in various sectors like economy and culture. The political influence of the country also has been significant in the European Union. France has been one of the most developed countries and it is the world fifth largest economy as measured under the GDP and the ninth largest in terms of the purchasing power parity of the country. People in France enjoy high standard of living with good level of education throughout the country. The country has also a strong democratic foundation and the government is unitary semi presidential. In terms of economy France is the member of G8 group of nations. France is the origin country of the 39 biggest organizations in the world. The country has a mixed economy with a major number of the private enterprises and also a considerable number of state and government organizations. The government of the country has considerable influence over the key s egments of the economy which includes the infrastructure sector, agricultural sector and all the sectors operating in the country. According to the figures of World Trade Organization, in 2009 France became the world’s sixth largest exporter and the fourth largest importer of the manufacturing goods. The overall economic strength of the country can also be accounted from the fact that in 2008 France emerged out to become the largest receiver of foreign direct investment among the various OECD countries. French organizations also invested significantly towards the economy which further empowered the overall economic condition of the country. In matters of economy, the financial service, banks and the insurance sectors are an important

Environmental Ethical Issues Essay Example for Free

Environmental Ethical Issues Essay The world has over the last few years been witnessing a remarkable rise in awareness in philosophical ideologies that are geared towards the environment. A number of theories such as animal rights, eco-feminism, deep ecology, bio-centric ethics and other theories have been proposed with the main aim of providing value to the environment. Environmental philosophies have helped in exploring various causes of environmental destruction and the proposals they put across that would help to reverse the trend of destruction and restore the environment to an acceptable level. Most of the practices that these theories try to raise are geared towards grappling with the effects produced by the industrial and economic cultures that thrive in most countries. However, a variety of issues arise pertaining to the applicability of environmental ethics and whether the theoretical outcomes are attainable (Brennan and Lo, 2009). Nature has always been an important aspect of human life, this is evident with the recent surge of focus in the subject as more and more people become aware of the environment. The issue of environmental ethics came into being as a discipline in schools in the 1970’s. Philosophies during the 1960’s had the perception that the late 20th century would witness a ‘population time bomb†. Rachael Carol was one of the vocal scientists who drew much attention to the issue of an environmental crisis by detailing the impact that pesticides would have on the environment. Lynn White jr. also did a masterpiece essay that traced the roots of environmental crisis by arguing that Judeo-Christian thinking was a major contributor in the over-exploitation of nature. He argues that the thinking was that human beings were superior to nature, which is a theory that is widely discussed in theology and history. This as he argues tends to cause a kind of arrogance towards nature and this tends to be a cause environmental crisis (Brennan and Lo, 2009). Polluting or destroying the environment is behaviors that are considered as immoral and this perception proves that human beings are embracing the concept that a sustainable environment is necessary for survival. However, the process of keeping a sustainable environment may mean culling animals, destroying overpopulated species, putting out natural fires and this often leads to some issues such as the morality of the actions taken. Another issue that arises is the restoration of an environment after destruction such as when a mining company restores a land after working on it for a while which begs the question of whether there is a â€Å"difference between restoring an environment or a natural one† (Brennan and Lo, 2009). Modern day scientists have often argued that finding a distinction between â€Å"instrumental values and intrinsic values† is of great importance (Brennan and Lo, 2009). Instrumental values mean that are usable while on the other hand, intrinsic values are not reusable are an end to their survival. Fruits are considered to be of instrumental value to bats that feed on them since this makes the bats survive. The fruits on the other hand are not widely regarded as having an intrinsic value for themselves. This debate has been one of the contentious environmental ethics issues. Things considered being of intrinsic value demand protection morally with regard to those that are instrumental. Most traditional thinkers often tagged the term intrinsic value only to humans with a renowned philosopher Aristotle arguing that â€Å"nature has made all things specifically for the sake of man† which means that everything else is classified as instrumental (Keller 2010). However, with the advent of the environmental ethics, the issue of man’s moral superiority to other species in the planet is been challenged. The other borne of contention that is trying to be tackled, is the classification of intrinsic and instrumental values among various species. Modern scientists have often argued that the main essence of environmental ethics is directed towards providing moral grounds for policies that are aimed at protecting the planets environment and tackling issues of environmental degradation before they get out of hand (Keller, 2010). The fate of the outcomes that environmental ethics aims to fulfill lies in how various laws will be enacted. A considerable number of philosophers have come up with ideologies and they should be used in order to formulate laws so as to promote environmental values that are acceptable and also attainable. Everybody should be part of ensuring that the environment is being conserved so as to ensure survival of for the present and future generations. It cannot escape out attention that we are living in a nuclear age where we heavily depend on energy that produces waste which some of it is hazardous to the environment and even unrecyclable. These types of waste require careful management in getting rid off, so as to ensure that they do not pose significant threats to the environment. Although these types of waste may not have short-term effects at the present, they may be catastrophic for the future generation and thus the need to practice wise environmental ethics at the present to ensure survival and a future for the planet. References: Keller, D. R. (2010). Environmental Ethics: The Big Question. New York: John Wiley and Sons. Brennan, A. and Lo, Y. (2009). Environmental Ethics, The Stanford Encyclopedia of Philosophy (Winter 2009 Edition), Edward N. Zalta (ed. ), derived on August 16, 2010 http://plato. stanford. edu/archives/win2009/entries/ethics-environmental/ .

Comparing F. Scott Fitzgerald and Jane Austen Essay example -- compari

Comparing F. Scott Fitzgerald and Jane Austen Undisputedly, F. Scott Fitzgerald is one of the world's great writers, with a unique style of writing recognisable to any learned reader. His use of similes and metaphors is distinguished, and the issues he presents to the reader and the way in which he conveys them are both effective and thought provoking. Fitzgerald makes many profound statements in his work, and his comments on society and values are subtle, yet unmistakable. Jane Austen too makes comments on society, however they are of different time periods and therefore have ideas distinct from each other. Undoubtedly Austen is a source of high culture also; on account of her characterisation, strong sense of satire, and contrast of ideals, Austen has certainly contributed to the society's remembrance of past worlds and elapsed social values. One of the contributing factors to Fitzgerald's writing was the era in which his plots, and indeed his own life, were set. His first novel, 'This Side Of Paradise', was published in 1920, a time when the younger generations, who had fought in the first world war, turned to wild and extravagant living to overcome the shock of death. After this novel, Fitzgerald became a celebrity, and fell into a wild, reckless lifestyle of parties and decadence. Many of the events from this early stage of his life appear in "The Great Gatsby', which was published in 1925. It is the issues presented in this novel that illustrate the main context of his work- adultery, depression, social facades, death, crime, self-deception, infatuation, and of course, the American Dream. Austen's works were written in a completely different timeframe where social attitudes towards women, ma... ...rtfordshire with the design of selecting a wife, as I certainly did.' Austen illustrates the trivial yet proud nature of this man by his choice of language- his loquacious, garrulous style ultimately makes the reader lose any respect they may have had for him in previous chapters, and his words do not serve to make him a believable, genuine character- the repeated use of personal pronouns such as 'I' and 'my' also futher this conclusion.   Ã‚  Ã‚  Ã‚  Ã‚   Although these methods are contrasting, both are effectual, and indeed this can be said about both authors, whose different techniques and approaches to their work are each effective and certainly contributing influences on today's literature. Works Cited: Fitzgerald, F. Scott. This Side of Paradise. New York: Simon and Schuster, 1975. Fitzgerald, F. Scott. The Great Gatsby. New York: Macmillan, 1992.

Brand management. Dove Essay

1) Why does Unilever want fewer brands? First of all let’s define what we mean does â€Å"brand† mean? I think brand is the practical, emotional, or instinctual response that is stimulated in the brain by a product or company. Brand is the image and feeling that get to people minds and hearts when they hear, smell, see and think of your name, product, and benefit. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name. Unilever wants fewer brands because it takes time, energy and resources to manage each brand. The more brands you brandish, the more resources you expend. In addition, brands compete with other brands for mental real estate in the customer’s mind. So, Unilever needs to have fewer brands, but these brands have to be stronger. Also, Global decentralization brought problems of control to the company and its portfolio had grown is a relatively laissez-faire manner and that makes Unilever has lacked of g lobal identity. 2) What was Doves market positioning in the 1950’s? What is its position in 2007? In the 1950’s, Dove’s position was a functionally superior cleanser than soap, centered on science. Today, Dove is transforming into a lifestyle brand, centered on an emotional connection between consumer/product. In the 1950s Dove’s positioning was based on the functional superiority of its products and Dove’s position was a functionally superior cleanser than soap, centered on science. Since the formula for the soap had come from military research conducted to find a non-irritating skin cleaner with high levels of natural skin, Dove did not call their product ‘soap’. The advertisements clearly conveyed that Dove was one-quarter cleansing cream and further reinforced this fact visually with photographs that showed cream being poured into a tablet. Thus their positioning in the 1950s was solely based on conveying the benefits of Dove as a moisturizing agen t and a cleanser. However, Dove changed its positioning in 2007. A reason for this change was the parent Unilever’s initiative ‘Path to Grow’. Under this initiative Unilever wanted to reduce the diversity of its brands and bring down the number of brands from 1600 to 400. Unilever had selected Dove as one of its portfolio of brands that would serve as ‘Masterbrand’. Each of these Masterbrands would be an umbrella  identity over a range of product forms. Under this new initiative, Dove was transforming into a lifestyle brand, centered on an emotional connection between consumer and product. This meant that Dove is no longer communicating functional superiority as functionality meant different things in different categories. 3) How did Unilever organize to do product category management and brand management in Unilever before 2000? What was the corresponding structure after 2000? How was brand meaning controlled before 2000 and how is it controlled at the time of this case? Throughout the years, Dove has kept a consistency with their appreciation for natural women. However, their style of messaging has changed. From emphasizing the functional benefit of a moisture rich cleansing bar and having the product sell itself, Ogilvy and Mather advertising agency has created a life stage of confidence for the natural women. They rely on more edgy concepts, though maintaining respect to the product and mission statement. On other word, before 2000, Unilever’s brand management strategy was decentralized and cannibalistically capitalistic, pushing each brand manager to compete with in-house brands. After 2000, organizationally Dove sought to thin the herd and focus on building super-brands. Prior to 2000, the meaning of Dove was simple and aspirational: soap that would not dry your skin. After 2000, Dove used emotional stimulus to implant the product deep in the customers’ minds. Dove became a statement of who you are, so one of the big differences between then and now is the additional availability of options to communicate a branded message to consumers. 4) Spend a little time searching blogs, using Google Blog Search, Technorati, BlogRunner, or any other blog search engines, to get a sense of what people are saying about Dove today. What does this discussion (your blog search) contribute to the meaning of the brand? There is some kind of political or social message included in their advertisements of the real beauty campaign, which heat up discussions on the Internet. On the blogs, I feel there are mostly negative critics about Dove. However, this is with regard to their advertisements so it means the reactions are about the message included in it, not specifically about the products. In addition,  Dove does not include its products in the advertisements of the campaign.†¨Among the blogs, Dove is perceived as a brand which tries to express what the average women looks like. Dove emphasizes on true beauty and naturalness, which concerns a true challenge by expressing this in its advertisements. To some people it is appealing w hile for some others it is not. This comes forth out of believe that the women in the advertisements are not really natural; there is some distrust among a group of customers when it comes to unknown possibility of putting on make-up and using Photoshop in the advertisements. This is what the discussions on blogs can result in; it can generate distrust as well as trust of the Dove brand among people and/or customers and I want to focus on two factors here Image building: Once I typed the term â€Å"Dove†, thousands of posts come out. No matter the comment is good or bad, the more the posts are. From different bloggers, there are different point of views for this brand which provide consumers a whole scope of a product. And if read comment for a famous blogger, his neutral comments not only impress consumers but also even persuade them into buying Dove’s products more. Second, Brand identification: Besides persuasive comments from famous bloggers which make customers devote to it, most discussions are usually customers’ reviews based on their personal experiences and usually follow a product page or a link connected to purchasing pages. In fact, these kind of reviews are almost good words, but even though knowing that the reviews are over exaggerated, customers still identify with Dove unconsciously and furthermore purchase instantly. I believe it is hard to know the effect on the sales of the Dove products and it is not clear, the discussions mainly focus on the message of the advertisement campaigns. †¨In the end, the discussions generate favorable and unfavorable arguments for the Dove brand. The image of women in advertisements is a sensitive subject among women in the world. The term ‘beauty’ captures many different meanings among people and therefore it is a topic, which can lead to endless discussions. Moreover, for Dove this means that it is not perceived as solely a brand for products however, also as a brand which tries to make people aware of the impact of brands and its advertisements in general. Finally, I think they should have focused in both genders or mentioned how males can affect women’s’ decision-making. 5) Footnote 1 of the case leads you to a blogger who asks, with reference to the age of YouTube advertising, â€Å"Is Marketing now cheap, fast and out of control?† Footnote 2 refers to Dove as having started a conversation â€Å"that they don’t have control of.† In â€Å"When Tush comes to Dove† Seth Stevens writes about the â€Å"risky bet that Dove is making†. Do You see risks for the Dove Brand today Summery: Dove consider as the world’s number one brand for health and beauty product sector. In the past it has built its success on innovating products such as its early toilet bar with moisturizing cream, which was quite a revolution on the soap market at that time. Dove’s marketing strategy since 1957 and the launch of the first â€Å"cleansing bar† was to communicate on the functional superiority of its product (no dry sensation) over traditional soap. It was a great success that made the brand the leader on this market. But as I read it in the case, Dove became a â€Å"masterbrand† of Unilever in 2000, which started to sale many health and beauty product (deodorants, body lotions, hair care, etc) under the brand name of Dove. That’s why Dove had to change its advertising strategy. Marketing could no longer base its strategy on the functional superiority of its â€Å"soap† but had to communicate on a wider message. That’s when Dove started with its â€Å"Campain for real beauty† and builds the image of a brand with â€Å"ideas† and â€Å"point of view† on the society. Dove had always preferred natural-looking women for its ads rather than stereotypical models but each time, it was only to promote the benefits of Dove products. In this campaign, it was the first time they promote controversial message against the common image of women’s beauty. They communicated on the natural beauty (provided by Dove products) instead of â€Å"unreachable† and â€Å"fake† beauty that you can see in the majority of advertisement. This controversial marketing campaign had a huge success in terms of media coverage but some people talked about the risks taken by Dove in opening a social debate that they couldn’t control and the fact that they might get the image of the â€Å"fat people† brand which could put them in an uncomfortable marketing position. First of all, Dove made this range of ads to discuss about the common image of beauty in our society. They were taking position as they present themselves as the leader of a battle against non-natural and unreachable beauty. It is a good way to build the image of a brand that has a point of view and cares about women’s problems beyond the need of the product itself (lack of self-esteem, etc). They made some TV ads that to launch the â€Å"buzz† and it worked better than expected as the media started to talk about a new social debate and some TV shows mention it as cultural phenomenon. Then they posted videos on YouTube. After a quick and large spread on the web, the message took another dimension as bloggers and forum’s users start to talk about it. That’s where the risks has begun. As Dove’s message was diffused widely, it was getting harder and harder to control the content of it and the image it wanted to promote. I think the only field where it is risky is for the non-potential consumers that can speak in a bad way about the brand and then change the mind of the potential consumers. As is mentioned in the case, every controversial message is dangerous if you can no longer control it. Some voices started to see Dove as the brand for â€Å"fat women† and saw the no-aspiration aspect in Dove’s advertising. There were a lot of parodies done on the ads and some of them were very critical about Unilever hypocrisy and real motives. Though Unilever was very careful about public relations, there was a risk with this campaign of losing the power of delivering a clear image and message. To conclude, I think that if I could find some risks in this strategy, the benefits of it are far more numerous. . I do not consider it risky for Dove to put an advertisement campaign in this way. Because using this new way of distributing their advertisements only enhances the brand awareness and the attachment and loyalty of customers of the Dove brand. Also, They successfully touched many people in a very short time and, above all, besides the first TV and banner ads, this campaign grew up hugely without costing a thing, which is an amazing advantage and smart act. TV shows and debate, as well as Internet diffusion were doing the work for it. I think their strategy is not a big problem for the brand’s image if we compare it to all Dove’s sales and financial results.

Book Report on `A Young Woman’s Mathematical Journey In Code

They say some are born great, some achieve greatness and some have greatness thrust upon them. In case of Sarah, did she achieve greatness? The answer to this question is both yes and no! How she can achieve greatness, where was the time for it?She was just sixteen, a tender age not even good enough to fall in love, and yet the word ‘great’ was firmly implanted on her. Was greatness thrust upon her? The answer to this question is firm ‘No!’   The part of the statement that befits her is that she is born great. Her illustrious mathematical journey had arrived at the sterling landmark at that young age.This work is both knowledge and enjoyment. The brilliance of the students comes to the fore at the Undergraduate and University levels. That is the time when the Professors spot the intelligent, brilliant and the brilliant among the brilliant students. But Sarah’s extraordinary brilliance must have been spotted when she was in the kindergarten. This is so, because, her father was a renowned Professor of Mathematics.Academic studies do matter for students like Sarah, but such genius children invariably study in the College of Self-Education, where their mind is their Principal. Their initiative, their Professors! Their hard work, their tutors! They are ambitious and industrious. They decide upon a project; start, act and finish.â€Å"The eldest among five children, Flannery went to high school at Scoil Mhuire Gan Smal in Blarney, where she gave a science fair presentation on cryptography. In researching RSA encryption, she created her own encryption algorithm, which earned her an Esat Young Scientist Exhibition and later an Intel Fellows Achievement Award.She went to college at the University of Cambridge, graduating in 2003 with a degree in computer engineering. Now she works for American video game developer Electronic Arts.†(Planet†¦)In brief, what the book is about†¦.This book is the mathematician’s deli ght. How the serious subject like mathematics, can be interspersed with humor. Her introduction to the book itself fascinates and kindles curiosity. By reading it, you realize why she attained instant fame which she richly deserves.In introduction she gives details about public-key cryptography, the RSA algorithm and the alternate algorithm that she created. The lucid style and control on the language required to deal with mathematical explanations is the strong point of the book.Genius has nothing to do with the age. Therefore, forget for a while that a teenager is the author of the book, yet you can not forget that lovely and inspiring face of the author in the cover page of the book! Unless known in advance, you will find it difficult to believe that she is the owner of such a brilliant brain. You probably think that this book is the creation of an experienced Professor, well researched from a long list of bibliography.The book begins in an orthodox style. Instead of saying somet hing about the author straightaway, the book gives description with pages of family background. That again is about mathematics, because her father was the Professor of mathematics.   A long section, titled, â€Å"Early Challenges† follows. This is where the challenges for the readers are thrown. They are recollections of her past.The mention of about a dozen puzzles is made. She owned them from her father, told for the benefit of Sarah and her brothers. David Flannery, their father was the mentor of mathematics as well. The description for each puzzle is given along with an invitation for the reader to try to solve the same, before trying to locate the solution provided in the book elsewhere. Your chances of success are not very bright. A black-board in the dining room!That is bound to happen when you have four sons and a daughter, all interested in the serious study of mathematics. On the blackboard, new puzzle was recorded each day for them to work on. Like, â€Å"Given a five-liter jar and a three-liter jar and an unlimited supply of water, how do you measure out four liters exactly?†Some got into more difficult concepts: â€Å"How might you determine the average earnings of a group of people in a room (at a class reunion, perhaps) without any individual's divulging his or her salary?† the second puzzle has the latent message, which forms part of the theme all through the book.That is to try getting information and hiding information. With such intelligent invitations the readers become part of the proceedings in the book. It is no effort to score over the reader but to win the reader in a positive style. It is to encourage him, and no to affront one with the exhibition of intelligence. Those who think that this is a book on the subject of mathematics which is bound to have the serious start will have peasant surprise to be greeted with mind-boggling puzzles.Fame and Publicity and thereafter†¦.She received instant fame, became a celebrity in mathematics overnight, but she was humble about her achievements. Here she speaks beyond her age refuses to expand like the balloon with inflated ego. â€Å"I have no doubt that I am not a genius,†she declares.â€Å"I am not being falsely modest. Through my father’s classes I have seen examples of true genius and I know I do not possess that ‘insight’ that distinguishes geniuses from those regarded as merely intelligent.†(p. 243). Those who read the book were sure about her impending success in the world of mathematics. She was the worthy mathematics daughter of a worthy mathematics Professor.Next to puzzles†¦.She attempts the most original aspect of the subject of mathematics problems that take her to the position and fame sky-rocketing. Overnight she is a world-figure as for mathematics. The subject matter for any national level competition has got to be the unique one. She was to enter the Esat Irish Young Scientist’s Co mpettion-1998.The project on cryptography was done by her at the suggestion and instance of her father. Her project will throw light on various cryptographic techniques, providing the account of the famous RSA algorithm. The mention and discussion of all these things is initiated at page 40 of the book, she discuses learning the relevant mathematics and the programming involved.Then her father takes over the mathematical literature for the next 110 pages, and you catch up with Sarah again in page number 150.These pages contain mathematical exposition authored by David Flannery. They provide the basics of cryptography, and to understand it, is not the easiest of the propositions. He introduces thoroughly RSA algorithms at this stage.When Sarah takes over at page number 150, she is at the threshold of the fame that is about to engulf her young personality. She gets tremendous response for her project that fetches her several prizes, and she is inspired to prepare for another ambitious and prestigious entry –the Rafe Jones at Brown University.She is on the second step of the ladder of success. She undergoes a week-long internship at a Dublin cryptography company, and notices several techniques. Thereafter, she devises an alternative algorithm to the RSA and that is the flagship issue of her new project.The results achieved by her are astounding. Her method is simple matrix multiplication instead of the relatively cumbersome modular exponentiation of the RSA. Her algorithm runs twenty times faster. It is christened by her as the Cayley Purser algorithm, the 19th century British mathematician Arthur Cayley as also Michael Purser, the mathematician whose ideas caught her imagination during her internship.She runs in to the thick of the issues now-she proves how the new algorithm is secure from certain kinds of attacks and it becomes the mathematical odyssey for her, wherein she is required to explore and master the cobweb of not too familiar mathematics. Such a situation is the testing time for any student of mathematics.It was probing the new waters for the first time with lots of hopes of positive results, but also with the fear of disappointment, should anything go wrong, at the most unsuspected moment. Mathematics is such a subject where there is no scope for errors. You have got to be accurate, as otherwise the whole edifice built by you step by step will collapse.â€Å"All of this was an unusual experience for me,† she writes, â€Å"but I had a great feeling of excitement. I think it was because I was working on something that no one had worked on before. I worked constantly for whole days on end, and it was exhilarating† (p. 208).To get the worthy solution, you need to have a strong problem. That was the situation Sarah, luckily found she in. The thesis problem provided lots of enthusiasm to her to go ahead. With the finalization of the thesis problem, she considered her to be lucky.The problem was of her creation a nd she was bent upon to own the responsibility to solve it herself. She began to put extra efforts and worked desperately to find the authentic solution.She reaped the dividends for her sincere efforts, she was able to prove that Cayley Purser algorithm had strong defenses and it can withstand successfully attack from a large family. She provides the detailed description to judge her new project, both algorithm and proof, in the 1999 Irish Young Scientist competition.An inventive mind is always excited about any new achievement-you decide on a problem for you and then solve it successfully. Same was the case with Sarah.When you smell success, when you have positive indications that you are nearing solution, the excitement is all the more. At that stage Sarah burnt the midnight oil to continue her sincere efforts. Success had to kneel before her; she showed the strong defense for the Cayley-Purser algorithm in the face of multi-pronged family attacks. She gives the detailed account, step by step, how her project needs to be judged, and the related explanation for the algorithm, with unassailable proofs.In the 1999 Irish Young Scientists Competition., she quotes from her journal, â€Å"On one occasion,† she writes, â€Å"I looked out of our little huddle and it felt really strange—our conversation was so very intense that just to look around was like coming up for air† (p. 222). The finest moment of her judging was, she writes: â€Å"Before they left, [the judge] asked me the simplest question of all, and I could see he was wondering whether or not I would be able to answer it.The answer was the fast exponentiation algorithm, and I must have smiled before I replied, because I knew it was the perfect end to the perfect session. I had been able to defend my project at all levels. The last question was a check to see if I knew the fundamentals. They smiled at each other on my final answer, which I’ll never forget.† (p. 223).It was the perfect culmination. The excitement was about how gracefully Sarah walked up to the stage to accept the title of Irish Young Scientist of the Year. It was one of the extraordinary moments of her life. The charm of youth was on her side.And the algorithm she talked held excellent possibility of rich dividends. The inquisitive media stood alerted and the unexpected bonus arrived, when London Times front-paged an article on her mathematical exploits. Overnight she entered the portals of stardom in mathematics. It did not take long time to transform her academic achievements towards the commercial gain.The would-be cryptograph entrepreneurs were seeking her services. She received many offers to give lectures in Singapore. Mention of her name was made in the official magazine of the Spice Gils. She also received a request from Profile Books in London to write up the experiences and all that prompted to advance on the tough path of mathematics.The budding young mathematician’s book had the firs print order of 35,000 copies, the marketing budget of $ 65,000 and an eight-city author-tour.About the contents of the book, Sarah often   sweetly apologizes for going deep into number theory; before explaining matrices, she writes, â€Å"I promise that from then on there will be no more explicit mathematics, only light explanations of mathematical ideas.†The hard-core mathematics in the book is restricted to two chapters. For those who wish to learn more, there are appendices. Her main project is about how the most famous current encoding system works, and in the meantime, she had invented one of her own. She takes extensive pains to explain both the systems and goes deep into the number theory along the route.With the winning of the prize, fame and the monetary gains consequential to the fame arrived like an avalanche. Pepsi wanted her to concede that the mathematics brain and that of the family was due to lavish consumption of Pepsi, but the offer of c ontract was promptly turned down. A good mathematical calculation viewed from the humanitarian angle; they were aware perhaps of the harmful effects of such addictive drinks on the health of the younger generation!â€Å"I have no doubt that I am not a genius,† said the prize winner of the 1999 European Contest for Young Scientists. Bu who would believe her and at the same time remain without deeply appreciating her modesty! She was the media sensation within days after getting the prestigious award. She was about to be hailed as an instant celebrity, for the public key to cryptography, the method used to transmit secure data over the Internet, but destiny played its part.When everyone in the knowledgeable circles thought that her encryption algorithm is worth the millions, a security hole was discovered. Nevertheless she had done a great job. Now she met her father on equal terms, a mathematician talking to another senor mathematician.There is an interesting interaction betwe en the father-daughter mathematical duos. To be taught lessons from her father in the drawing room of the house was one thing. To be part of his lecture fraternity, and listen to his mathematical revelations in an organized way sitting as one among the audience was altogether a different experience. The previous day, he had a serious, purposeful conversation with Sarah. Her father said, â€Å"Now that you have decided to do transition year, I must do some math with you.† He continued, â€Å"I'd like to show you how some beautiful but reasonably elementary mathematics is applied, stuff that you wouldn't ordinarily come across in school.†She could not understand the immediate intentions of her father. She thought he was inviting her to the kitchen blackboard, as she was aware of his enthusiastic ways; how he got inspired at the most unsuspected moment and wished to unleash his mathematical knowledge on her, whether she was mentally prepared   for it or not.Perhaps, at that moment she was not ready to receive the tough lessons of mathematics. She replied, â€Å"Dad, whatever you do, do something structured!† That set him thinking, as to the proper, most effective and appropriate way to teach and take her to the world of mathematics. He remembered his past. The debt he owed to the one who taught him mathematics. How the torch of mathematical knowledge was passed on to his hand.It now depended, what he would do, with what his teacher did for him, and from where he left.   He strongly felt that he must transfer the knowledge to some one else who richly deserved it. Who else could be that individual except his own daughter, in whom he must have noticed the latent mathematical genius?He told his daughter, â€Å"Of course, only if you are genuinely interested-I wouldn't force it on you.† She was genuinely interested. The evening lecture by her father proved to be the foundation stone for the grand mathematical edifice that she was going to build.Sarah was now part of the class of serious students studying mathematics. The evening classes from seven ten, with the student strength of 8, continued for twenty five nights. The daughter was the youngest student, just 15 years and six months, but a couple of other students too were young.There were adults who came from various backgrounds. Computer scientists, a secondary school mathematics teacher, a chemistry graduate working for a medical laboratory. They were the ones who loved mathematics, and who regretted their inaction in not pursuing the mathematics study, when young. It was a class that had its own specialties.The cause of study was great, not the career out of the study. No credits were given. It was not part of any major. No home work or study was demanded. It was David Flannery’s way of â€Å"getting back into math† with no holds barred approach. You wee encouraged to come up with your most silly questions. He loved and appreciated those who mad e fools of themselves, as according to him, only those will learn and had the chance of success.These assurances, coming from a reputed Professor, were greatly appreciated by the students. They looked forward to the classes with expectancy and with hope that they will be exposed to something interesting about the mathematics in the next session.Sarah though had peculiar problem that the teacher was her father, she was able to mentally sort out the issue. Her dedication and the serious approach when she meant study, paved the way or her progress.From the teacher’s perspective, what one teaches is important. But how one teaches, what one teaches is more important. Towards this end David Flannery filled the bill admirably. He was the one who enjoyed his teachings and encouraged his students to learn in style.No time-bound hard tasks were expected from the students. Each one was encouraged to estimate one’s level of understanding, and progress accordingly. He was able to m aintain an atmosphere of affection at home and in his classes.The brain teasing puzzles enticed the students to know more and more, and the hours spent by the students in the association of David Flannery, proved highly fructifying. His company kindled their curiosity further. They eagerly awaited his next class and firmly believed that something more interesting would be in store for them.The class was not all fun as was made out initially by David Flannel. That was his style of making the students interested in the subject. Soon, the intensive part of his chartered syllabus for the students began and his forays were in the  Ã‚     elementary number theory, with cryptography as the final destination.He would the take the students entirely to different horizons of mathematics, interesting sights that were rich in content, may not be of use for the immediate application.When David Flannery was a student, the application of the number theory were so few (industrial and internet re volutions had not taken off), and yet the number theory was of prime importance to the mathematicians, its study was considered pure. By the end of 1970s, the situation had drastically changed.The various technicalities involved in the message system and their readings gave a shot in the arm for cryptography. It became a much sought after subject and millions of dollars were invested into the development of this subject. The demand for expertise in this area became tremendous.The book is a treat to read for the simple reason that it is a great human story as well, a success story, a management and pubic relation story etc. The way she prepared for the competitions would set the standard for any youngster who wishes to be an achiever.What a careful and great teacher her father was! The concepts of teaching itself have undergone metamorphic changes, and mathematics is no exception. The style of teaching has become more student-friendly.As for Sarah, her mathematician father was her gr eat career-asset. But her mother also continuously encouraged her by telling interesting anecdotes about the subject. ‘Mathematics is the queen of the sciences and number theory is the queen of mathematics.’ Such sweet nothings said about the subject during formative years of a young girl had great positive impact on her.Her Mom said Mathematics and the number theory was like the Sleeping Beauty Fairly Tale, and Sarah Flannery writes, â€Å"I thought about those who had toiled away through the centuries at unraveling the mysteries of this subject, motivated by nothing more than a passionate desire to know. They could have hardly dreamt of the applications that some of their results would one day find.I wondered what it was they had discovered, and what they would think if they could see how some of these discoveries are now being used. I was eager to learn the subject and surmise for myself whether they would be surprised or not.†But everything about the number t heory is not all that sweet. It is a deceptive theory. When you think that you are on the verge of success, you are suddenly knocked out by a lethal punch. The simple questions that you will ask your Professor may look so simple to you. The same questions were asked by many brilliant students in the past. The answers to such questions have not been found until this day, and the most intelligent ones are raking their brains to find out the solutions.But the toughest obstacle lay in waiting for Sarah. The sharp attacks on the Cayley-Purser algorithm arrived with Michael Purse alerts, making her mathematical advancement difficult. Sarah was on the defensive; she made efforts to repair the algorithm, but could not succeed. She stated that it is not salvageable as a workable encryption system.The theoretical interest stood in her favor through this testing time. She included a postscript explanation on the successful attack. It brought her further success when she was conferred the title of European Young Scientist of the Year for 1999. They say, â€Å"When the going gets tough, the tough gets going!†It is very easy to say that Sarah climbed the stage to receive the award. But behind this glorious moment in the life of this sports-loving teenager from Blarney in Country Cork, Ireland, lay the extraordinary talent and matching efforts of relentless research and discoveries in Internet cryptography.At the age of sixteen to get the international recognition and to be hailed as â€Å"brilliant† by the London Times, is no ordinary achievement. Newspapers and periodicals hailed it as â€Å"a wonderfully moving story about the thrill of the mathematical chase† (Nature) and â€Å"a paean to intellectual adventure† (Times Educational Supplement).The dinner-time conversation with her father led her to the hall of fame. Her burning curiosity, the inner joy of persistence paid off handsomely. What is the meaning of the wise saying, â€Å"Have a wil l to grow and grow you will!†Ã¢â‚¬â€ask Sarah! David Flannery lectures on mathematics at Ireland’s Cork Institute of Technology. Sarah Flannery is now a student at Cambridge University.Some shortcomings of the book†¦.To say that it is the combination of a set of two books, would not be a far-fetched criticism on the book. Two narrative segments of the book, at the beginning and the end, do not serve the actual cause for which the book stands for. The 150 pages, though there is no doubting the merit of the contents, it is right thing at the wrong place. It makes the tough and prolonged reading, and causes obstruction in understanding the life of Sarah in a systematic, chronological order.The book goes on an aim-less wandering, and it defeats the structure of the book. But those who do not like mathematics intensely, for those who are not the serious students of the subject, these 150 pages are a good read! However, this can not be considered as the serious lapse of the book, but the professional critics of this literature, would not like to miss this   point, as a matter of their duty.The mathematical exposition part of it is flawless in contents and style. The beginning holds the interest of the common reader as well. The elementary examination of the prime numbers is detailed. The idea of primality about Mersenne primes, the Sieve of Eratosthenes and also primalaity testing are the important topics.Then is the chapter on Modular arithmetic, Fermat’s Little Theorem, and pseudo primes. For complete understanding of the RSA algorithm, the last two of these three mathematical chapters are necessary. But they can be avoided by those who are desirous of the elementary feel for public-key cryptography.The author has no problem with the English language, the exposition and style of writing is lucid. In fine, Sarah has given a very interesting book. The theme of the book and the author’s attitude towards the theme of mathematics, bot h evoke and sustain curiosity. The book deserves an outstanding position not only for the awards that it brought to Sarah, but also for the real contribution   it made to the cause of mathematics, for all time to come.There is something uniqueness about the book. Some more remarkable books should be expected from Sarah’s pen. The author has dealt with the topic in an excellent manner and the contents of the book gain stature, without losing its ground and reality. The book is the creation of the child, with father’s blessings. What more is required for the child and what does a father expect from the child? Both see the fulfillment of their respective mathematical missions through this book.When a child gives the account of her experiences that ultimately led her to great heights of success, the reader’s interest is all the more, for the simple reason that every parent wishes to visualize and  Ã‚   aspires for the success of their children.From the point of view of human psychology and management principles that lead to success, this book is the torchbearer. Her thoughts are playful, yet never missing the mathematical purpose of the book.The number of high school students who enjoy mathematics is not very high and many do the subject, as they have to do as it is the unavoidable subject up to a certain level. But an introduction and interaction with this book should change their perspective.Many may not be lucky enough get a mathematics genius Professor-father. In the case of Sarah, her pastime of solving the mathematical puzzles with her father paid her rich dividends. It started as a game and slowly turned into a thrill of the mathematical chase. Nothing succeeds like success and one good thing in her life, led to the other.A great lesson for the psychologists and sociologists who study the parental impact on the life and future of children! But for the encouragement and influence of her mathematician father, Sarah would have been yet another university student, pursuing the syllabus-oriented degrees for a routine career.Conclusion:God made the natural numbers, 1,2,3,4,5,6,7,8,9 and 0 and what all ‘complications’ the human being has created under the subject-banner mathematics! But for becoming the mathematician, Sarah would have been a storyteller.The art comes naturally to her. She has dealt with a highly intellectual subject, without any pretensions, without the sense of overbearing. At times, the writing takes the serious turn, but that is what the subject matter is. Her childlike descriptions maintain the essential dignity. If she tries her hand at other subjects of writing, we may be in for surprises.That’s what her imagination, wit and charm throughout the book reveal. â€Å"In Code†, has the makings of a very good novel and her pen holds out great promises for even better works. It is a twice-blessed book. Primarily it is a book on mathematics, and more importantly it is an int eresting book of human endeavor, the human spirit, the book on positive qualities like grit and determination. Few children are lucky to have such great upbringing.The black board in the kitchen truly speaks about the studious family. She and her four brothers made it the perfect class at home, and mostly issues related to mathematics were discussed at the dining table. At lunch, the distraction would be not be like the television set in the modern drawing room, but the attractions were puzzles appearing on the blackboard days after day, without intermission. David Flannery had a clear purpose about the puzzles.They encouraged the children into enjoying abstract reasoning. But do no imagine, Sarah liked all these intensely. She was not a book worm. She liked to ride horses, played hurling and basketball, did boating and liked other adventurous team sports.She carried that adventurous spirit to her mathematics research as well.So to say, Sarah was a philanthropist mathematician and d id not possess any motivated desires about her accomplishments. Mathematical community offered the talented Sarah all co-operations. Experts in the field of cryptology were eager to help her.Initial reactions to her code system, was that it was patentable and she had the possibilities of becoming the millionaire. The exchange of vital information with other mathematicians could have damaged her interest for financial gains. Yet, she shared the information bearing in mind the overall interest of mathematics.She was only 17, when she was a guest speaker at an IBM leadership conference for women. Sarah was also given an invitation to attend the Nobel Prize ceremonies in Stockholm. To write an interesting readable book on mathematics, normally considered a dry and brain-racking subject is no mean achievement. She has set the trend for the budding young scientists, and great scholars in any subject need not be men and women with silver hair.The book provides to all concerned, the parents , the teachers and above all the combustible younger generation, who wish to achieve something in life, but do not know the correct procedures and steps to achieve very valuable information. Sarah provides good solutions to one’s ambitions and the way to achieve them.This makes the book even greater, than her contribution to cryptography. Bertrand Russell once talked about ‘the silent beauty’ of mathematics. Sarah has demonstrated how the skills of the mathematician and the skills of the fiction & fantasy writer can be clubbed together to create an outstanding contribution to the world of literature. Here is the combination of great human experience mixed with intellectual stuff. It is very easy to record and offer her congratulations for all that she achieved at the young age of 16.But think of the hard work she did, the relentless pressure she was able to endure at such a young age, and all this she did at the same time enjoying and pursuing her hobbies. So, if you have young children, and do not have many ideas as to how to inspire them, give this book to them—it would be more appropriate if the parents read and discuss the contents of this book for their benefit. The results are bound to be far fetching as for their future. The contents of the book have the lessons in ‘moral counseling’ as well.The application of cryptography has caught up fast with the internet revolution. Many of the big companies are willing to sponsor researches and Sarah is eminently suited to take advantage of this situation. Her achievements have changed her perspective of life. The career opportunities that arrive at her doors are perhaps too much for her to handle. She has traveled to important destinations all over the world, met cryptography figureheads like Ronald Rivest and Whitfield Diffey. But the best is yet to come, and Sarah Flannery knows it well.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  References Cited:In Code: A Mathematical Journey (Paperback)by Sarah Flannery (Author), David Flannery (Author}Paperback: 352 pagesPublisher: Algonquin Books (December 30, 2002)Language: EnglishISBN-10: 1565123778ISBN-13: 978-1565123779PlanetMath: Sarah Flanneryplanetmath.org/encyclopedia/SarahFlannery.html – 19k – Cached, Retrieved on January29,2008

Falcons In The Uae Essays - Falconry, Birds Of Prey, Falcon, Shahin

Falcons In The Uae Essays - Falconry, Birds Of Prey, Falcon, Shahin Falcons In The Uae Falconry is the upkeep of falcons. It is a very valued tradition in the UAE. Falconry is a sport that came to UAE many years ago. Poor people and rich people enjoyed it. It was a big part of their life in the desert. People think that it came by the muslim Arabs who went to Byzantine and Persia. The falcon is known as the Saqer. It is very loved by the people because of its beauty and lovely eyes. H.H. Sheikh Zayed Bin Sultan Al Nahyan loves falcons. Falconry is his favourite sport. He says falconry is a port that teaches endurance, strength, and patience. The two main species used for hunting in the UAE are the Saqr falcons (Falco Cherruq) which are brought from other Middle Eastern countries and the Peregrine (Falco Peregrinus) The Saqr is the most popular because it is good for desert hawking. The female Saqr (Al Hurr), which is larger and more powerful is the one which is used more than the male (Garmoush). The female Peregrine (Shahin or Bahri Shahin) is also thought to be better than the male (Shahin Tiba) for hunting purposes. Training falcons requires both courage and patience and it is made possible by the trainer. Ronald Codrai in his book The Seven Sheikhdoms describes the training of falcons as follows: The key to success in falconry is the relationship of falcon and falconer who must exercise patience, skill, and devotion. The ability of a falcon to obey his master is what makes the Arabs like the sport a lot. In the training process, the falcon sits on a round wooden thing like a mushroom which moves. This is called Al Wakr. Or on the trainers hand which is protected from the sharp nails of a falcon by a big cuff which covers his hand, this is called the Mangalah. This is usually made from material which is filled with straw or cloth. This is where the falcon sits. The falcon is held by a two braids of cotton, these are called Al Sabbuq, and they are attached to a leash to make the bird a free to move. Al Burgu is another piece that is used in this sport. It is put on the falcons head too cover his eyes. This is because they have very good eyes and they could see very sharply. They also need to be slowly adjusted to any new environment. Their eyes are covered as a part of the training process. Then they are taken off slowly through showing them slowly the environment around them. Al Mukhlat is the bag in which the trainer hides wrapped up houbara wings or pigeons. These things which are in the bag are used to attract the falcon back to get them. This way of attracting the falcon back is called the tilwah. The wakir is the sitting place of the falcon. It is a long and decorated wooden Stand. On top of it there is a flat padded place for the falcons sharp claws to rest on. When the falcon flies away from the wakir, the end of the long stand, which is down is pushed into the sand where it stays upright. Controlling the falcon is very necessary, especially after making every catch. Light and also strong chains are put on its ankles. These things are called the subuq and are 30 centimeters long. They are very strong and flexible. They are made from nylon. The two ends of these chains are tied together into a short chain. This short chain is then attached to a small ball. These things make the falcon move easier and controls his flying. The whole piece is called the mursel. The falcon shouts yalla and after a second, the falcon with all its power opens his wings and moves them very fast and powerful. Then moves quickly into the sky. As soon as it sees the animal which he is supposed to catch, he quickly chases it. This chase goes on for some time until the gets tired and slows down and at that moment, the falcon flies down quickly and pulls it to the ground. The main animals which the falcon is supposed to catch are

Shakespeares New Year and Christmas Quotes

Shakespeare's New Year and Christmas Quotes New Year Celebrations hardly feature in Shakespeare’s works and he only mentions Christmas three times. Explaining the lack of New Year quotes is easy enough, but why did Shakespeare dodge Christmas in his writing? Shakespeare New Year Quotes New Year barely features in Shakespeare’s plays simply because it wasn’t until 1752 that the Gregorian calendar was adopted in Britain. In Elizabethan England, the year changed after Lady Day on 25 March. For Shakespeare, the New Year celebrations of the modern world would have seemed bizarre because in his own time New Year’s Day was nothing more than the eighth day of Christmas. However, it was still customary in the court of Elizabeth I to exchange gifts at New Year, as this quote from Merry Wives of Windsor demonstrates (but note the distinct lack of celebratory tone): Have I lived to be carried in a basket, like abarrow of butcher’s offal, and to be thrown in theThames? Well, if I be served such another trick,I’ll have my brains ta’en out and buttered, and givethem to a dog for a new-year’s gift†¦Merry Wives of Windsor (Act 3, Scene 5) Shakespeare Christmas Quotes So that explains the lack of New Year celebration; but why are there so few Shakespeare Christmas quotes? Perhaps he was â€Å"a bit of a Scrooge!† Joking aside, the â€Å"Scrooge† factor is actually very important. In Shakespeare’s time, Christmas simply wasn’t celebrated in the same way as it is today. It was 200 years after the death of Shakespeare that Christmas was popularized in England, thanks to Queen Victoria and Prince Albert importing many of the German Christmas traditions. Our modern conception of Christmas is immortalized in Charles Dickens’ A Christmas Carol, from the same period. So, in many ways,  Shakespeare was â€Å"a bit of a Scrooge!† Here are the three times Shakespeare did mention Christmas in his plays: At Christmas I no more desire a roseThan wish a snow in May’s new-fangled mirth;Love’s Labours Lost (Act 1, Scene 1) I see the trick on’t: here was a consent,Knowing aforehand of our merriment,To dash it like a Christmas comedy:Some carry-tale, some please-man, some slight zany,Love’s Labours Lost (Act Five, Scene 2) SLY. Marry, I will; let them play it. Is not a comonty a Christmas gambold or a tumbling-trick?PAGE. No, my good lord, it is more pleasing stuff.The Taming of the Shrew (Intro, scene 2) Did you notice how downbeat these Shakespeare Christmas quotes are? That’s because, in Elizabethan England, Easter was the main Christian festival. Christmas was a less-important 12-day festival known for pageants put on at the Royal Court and by churches for townspeople. In the quotes above, Shakespeare does not hide his dislike of pageant acting: In Love’s Labours Lost, Berowne guesses that a wooing strategy has failed and that the ladies are now ridiculing the men. The ridicule is compared to a Christmas play: â€Å"dash it like a Christmas comedy.†In The Taming of the Shrew, Sly disregards the action as a Christmas â€Å"gambold†, a word meaning a frolic or light entertainment. Page suggests that it will be better than that awful acting you see at Christmas. Overlooking New Year and Christmas The lack of New Year and Christmas celebration may seem strange to the modern reader, and one must look at the calendar and religious conventions of Elizabethan England to contextualize this absence. None of Shakespeare’s plays are set at Christmas, not even Twelfth Night, which is commonly considered to be a Christmas play. It is widely believed that the play’s title was written for a performance on the twelfth day of Christmas at the royal court. But a reference in the title to the timing of the performance is where the Christmas references of this play end. It actually has nothing to do with Christmas.

Briefing assignment Essay Example | Topics and Well Written Essays - 750 words

Briefing assignment - Essay Example Spokane moves to the trial court to contest Skyline’s argument on monetary damages. The trial court accepts Spokane’s application and rules in their favor .Trial court then rules that there existed no agreement despite skyline being earlier on issued winning the contract through competitive bidding. Skyline is not appeased by the trial court judgment summary and moves to the court of appeal on grounds that they won the bid and the written awarded contract was a proof of an agreement. An award can be a prove of a contract depending on terms of bidding by any party. while arguing on company experience and employee experience one need o acknowledge the fact that competitive bidding is meant to create a level playing ground and that a public institution bases public interest first hence company experience runs supreme. Monetary damages and injunctive relief apply only between two private contracts and that public entity work based on public interest rather than personal benefits. Court of appeal division three agreed with the appellant on the fact that an award proved an existence of an agreement between the two parties. The court however ruled that the appellant was not entitled to monetary damages compensation because the contract agreement differed from other private agreement. The correspondent in this case was a public entity and worked based on set public policies. In that, any decision was based on public interest rather than personal befits and that awarding monetary compensation would be on the interest of the appellant rather than the public interest. The court acknowledged the fact that an award may be challenged in a court of law hence rejects Skylines argument on their position being different from rejected bidders. Glenn agrees to become a network provider at Health Link after signing HMO and PPO agreements. This agreement provided ground for renewal and termination of the contracts. Complaints

Does Teaching Kids To Get 'Gritty' Help Them Get Ahead Annotated Bibliography

Does Teaching Kids To Get 'Gritty' Help Them Get Ahead - Annotated Bibliography Example In this respect, the grit concept helps instilling life skills on the students. This helps in preventing students from becoming slaves to education. However, it is hard to establish the extent to which grit is a determinant of a success among students. This is because it is hard to assess this concept. The concept of grit enhances the performance of students. It works best for students like the virtue of curiosity and courage. Grit is also associated with risks. These include the academic mistakes students are subjected to, in their daily tasks. The fortitude enables the students to stay through the course with regard to their academic performance. This helps students learn and make appropriate improvements. In the long-run, grit becomes a culture, which is based on the self-drive and excellence. Students are bound to learn from the success and failures of other people, who have applied grit in their academic endeavors. It is true that grit helps people to appreciate and explore their potentials in their academic

Topic Exploration Paper Essay Example | Topics and Well Written Essays - 750 words

Topic Exploration Paper - Essay Example In most western countries like America, fatherhood has undergone a revolution. This revolution has been brought about a change in the traditional gender roles where women were involved in reproductive while men carried out the productive roles to sharing of parenthood responsibilities as the women go into productive roles as well. Women were purely the care givers and men the breadwinners. This therefore distanced them from any direct involvement in their children’s lives other than providing the meals for them while the mother did all the other things for them. As society evolved and women began advocating for their own equality and equity rights, the men started getting more involved in childhood responsibilities other than just fathering and provision of food. The 20th Century has seen fatherhood rise to the status of fathers raising their own children without the presence of a mother or wife. It has also seen gay men becoming fathers and bringing up their own kids without the presence of the traditional family setup of mother, father and child and these children still grow up like other children (Ozgun, Erden and Ciftci, 2011). Fathers have started getting more interested in the other aspects of their children’s lives other than just grooming them towards being the heirs to their property. They care about their other previously trivial aspects of their lives like their health both psychological wellbeing as well as physical wellbeing, their education and their social life as well. Fathers of this era are seen taking their children to sports, to hospitals for checkups, and to recreational facilities for bonding which was non-existent and still in in other cultures. When it comes to African societies, there is a division between those who have become urbanized and hence taken up similar fatherhood roles with the western societies as explained earlier and those who

The Importance of Photography in Market Essay Example for Free

The Importance of Photography in Market Essay Nowadays, a lot of people are dissatisfied with Computer Generated Images. They complain about unethical behavior in these images because these are usually unreal or copied version of the original; thus, this pictures can destroy the reputation of any brand (Spurgin, 2003). However, there are several reasons that show shooting a real picture is the best way for a business to promote its image. I. Relationship Between Photography and Business Photography is one of the steps of be success for a company. â€Å"The most successful brands achieve fame through their use of iconic imagery† (Roalfe, 2006, P.26) Long text ads are not useful any more, and these are not grab attention of any body. This not the thing that companies wants from ads. This is like just throw money to the garbage. On the other hand, a picture can grab attention of customers just at a glance, this is what really companies are need. Pictures act like a hook for Ads. â€Å"The reaction you want is for your images to hold people’s attention for as long as possible† (P.27). However, if picture is perfect, but irrelevant to companies’ product is worth nothing. Companies and advertisement agencies can make profit with having right, interesting, relevant and real picture of their ads, or they can have paper which â€Å"is not worth the paper it’s printed on†. (Muhleman, 2005, P. 23) II. Perfect Picture can Equal Successful Brand. â€Å"The visuals you use will create a perception of your firm in the mind of the people who see them† (P.24). â€Å"The right picture is worth a thousand  words. It can tell you story, showcase your products, and intrigue, interest or excite your audience† (P.23). The picture that a company uses for an ad is presenting not only company’s product but also the personality of the company (Muhleman, 2005). Who, How and How Much? â€Å"To know how best to present yourself and your firm, you first have to know who you are. And that’s not always as simple as it sounds† (P.25). After the company owners knows who they are and what they want, they can ask for a photo. However, it is difficult to decide which photo is better (Muhleman, 2005). However, more difficult thing is to find and choose a photographer. Uli Weber, photographer, gives an example: â€Å"choosing photographer for MS company is never as easy as one might think. MS is not a high fashion brand but it is the nation’s favorite high-street fashion brand. Most of the top fashion photographers only really specialize in high fashion. Their shots usually turn the models into something quite cold, where as we were looking for warmth and humanity for MS† (Roalfe, 2006, P.26). Here is one the way to find the best photographer for a company: â€Å"Better yet, get help with photography from your agency or public relations partner. They’re already familiar with photographers in area, and can often get you a better deal with the good ones due to other relationship† (Muhleman, 2005, P.26). How much really should pay for a good photo?! There is not a particular price for a perfect image. Price is depending on company’s job. Further, company’s location, how many photo, when, where and what is subject are make different price (Muhleman, 2005). â€Å"The best advice is to check around look at photographer portfolios, find a few whose work you likes, and get several quotes. Often negotiate based on use. Try to get a buy-out of rights so you can use images whenever and wherever you need them† (P.26). Price is not as important as people think. If a photographer with cheaper price cannot give company what they really want and need, company will be in trouble because of wasting money and time. Remember, â€Å"It is not about your own personal choice of what you think might make a good shot; it’s about what is right for the brand† (Roalf, 2006, P.26). The other way to have perfect photo is using stock photos. However, there is always one problem that â€Å"photos are â€Å"royalty free†. And because you’re not buying the rights, they’re wide open to anyone to use at any time, so there’s a good chance you’ll see them in others ads, including your competitors† (Muhleman, 2005, P.26). Absolutely, a company pay for the rights to a photo, with high quality, the cost is higher but company has the photo that its needs and wants (Muhleman, 2005). According to Photography It’s a Relationship by Graham Medcalf, the other way to find better photographer is having campaign. â€Å"That’s where the agent comes in, and Force believes strongly in the concept of collective of different talents that can be recommended to achieve the desired result. Despite this, she says, â€Å"at the end of the day agencies are going to choose the photographer want to choose† (Medcalf, 2008, P.28). I II. The effects of digital technology on photo market Digital technology has effected to different section of market, photographer jobs and photo market which includes manufactures and customers behavior (Medcalf, 2008). â€Å"Photography has changed more in the past decade than ever before. Digital and internet have meant big changes for the industry and photographers have had to re-educate themselves and adopt to change very quickly† (P.26). Further, digital cameras are easy to use which is increasing the number of pictures taken. A lot of people who used to have a photographer for their ceremonies, wedding and anniversaries are taking advantage of digital photo cameras, and they shoot photos by their self. Thus, wedding photography has been affected negatively. In fact, wedding photographers are trying to survive by having ads like â€Å"your wedding day is the most important day for your life† (Havkins, J K, 2006, P.35), but ads are not as useful as they need. On the other hand, the other photographers like photojournalism, documentary photographer and action photographer take advantage of stock photography. â€Å"There are many publications that use images from photographers in different markets, because locals do not submit their own work† (P.35). Digital technology helps photographer to stock photos easier, faster and  cheaper; also, with fewer changes from original ones. Another advantage is saving time (Roalfe, 2006). â€Å"The advantage of working on digital is that you can see the images straight away on screen. This allows for a much quicker turn around because you can pick and choose images as you go along, immediately after each shot has been taken† (Roalfe, 2006, P.27). The number of digital picture taken has been increased rapidly. â€Å"Even accounting for population growth the exponential growth of photos is incredible (we take 4 times as many photos as 10 year ago). In total we have now taken over 3.5 trillion photos. The kind of photos we are taking has changed drastically – analog photos have almost disappeared – but the growth of photos continues.† (Good, 2011, Para.5) â€Å"According to survey by unity marketing (ww.unitymarketingonline.com), 44% of consumers agreed with the following statement regarding their participation in photography: â€Å"I enjoy taking pictures. I do so throughout the year, not only for special occasions. I like having a lot of pictures†. On the other hand, approximately one third of responders were less involved and agreed with this statement: â€Å"I take pictures occasionally on holidays and special occasions. Some time taking picture is a bother† (Miller Washington, 2007, P.86). This survey shows not only people who enjoy photography but also the other group prefers to take picture by their self which has been effected photo market; U.S. market is a good example. â€Å"According to the consumer Electronic Association (www.ce.org) 23.16 million digital cameras sold in 2005, a 22.8% increase over 2004. The value of digital cameras sold in 2005 was $6.13 billion, a 29.7% increase† (P.86). Photography industries needed to change their plan; process lines, machines even staff for producing digital camera that is cost a lot and take a long time. Kodak was one of the largest photo industries in the world. For being  successful in the market, Kodak had been trying to revenue their process line. According to Picture Imperfect written by Carry Barret and David F. Carr established in September 2004, for surviving as a digital enterprise Kodak were supposed to change all process lines from analog to digital if so they could give new products and services to their customers. Their problem did not only has changed analog camera to digital but also the way people print pictures. People prefer to print at home instead of taking time to have print from industry printers. They do not need to go out, and they do not need to pay a lot for have high quality photo. They save time and money. On the other hand, home printing has been decreasing the profit of companies like Epson and Canon. In short, after having huge budget for startup new process lines and trying to survive Kodak is facing bankruptcy in 2011(Eastman Kodak files for bankruptcy protection, 2012). The effect of digital technology is not only negative. Social network websites like Facebook and Flickr, and digital camera and printer maker industries like Canon, Epson, Hewlett-Packard and Sony are raising huge money annually. In conclusion, photography is one of the most important parts of market. All companies needs photo for their advertising. Because of the digital cameras, the number of photographers has been growing up which makes more competition so companies can have better advertise. This is a sad fact that some businesses have been losing money because of the digital technology. However, the advantages of digital technology are more. People enjoy photography more than past decade, which makes more needs to the market. In addition a lot of businesses have a chance to find customer needs and use them to be successful. References Miller, R. K., Washington, K. D. (2007). CHAPTER 14: PHOTOGRAPHY. In , Leisure Market Research Handbook (pp. 86-88). Richard K. Miller Associates. Medcalf, G. (2008). Photography : Its a relationship thing. Admedia, 23(8), 26-31. Roalfe, M. (2006). THE ART OF PHOTOGRAPHY. Campaign (UK), 26-27. Spurgin, E. W. (2003). Whats Wrong with Computer-Generated Images of Perfection in Advertising?. Journal Of Business Ethics, 45(3), 257-268. Barrett, L., Carr, D. F. (2004). PICTURE IMPERFECT. Baseline, (34), 28-48. Muhleman, J. (2005). Picture Your Brand. Franchising World, 37(2), 23-26. Eastman Kodak files for bankruptcy protection. Retrieved January 19, 2012, from http://www.bbc.co.uk/news/business-16625725 Good, J. (2011). How many photos have ever been taken?, from http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox Hawkins, J. and Hawkins, K. (2006). Marketing and Selling Techniques for Photographers. Buffalo, N.Y.: Amherst Media